Web Design & Development
Deborah Cole’s Website
Project Overview
Deborah Cole is a speaker, writer, and visual storyteller dedicated to helping businesses, groups, and individuals achieve their full potential. Her expertise lies in diversity, equity, and inclusion, with a strong focus on empowering women. The project goal was to to modernize Deborah Cole’s online presence through a comprehensive website update, enhancing brand awareness and increasing customer conversions.
Skills I Used
Web Development
Adobe Creative Suite
Squarespace
Branding
Agile Project Management
Project Specs
Industry: eCommerce, Literature
2021
Design Process:
Discovery Session: Collaborated with Deborah to discuss typography preferences, content placement, page structure, CTAs, branding, and inspiration sites.
Strategy and Execution: Researched and developed a cohesive website design aligned with the initial discussions, ensuring the site captured Deborah’s vision and expertise.
User Acceptance Testing: Conducted a review session to gather feedback, refine the website, and make necessary adjustments before launch.
Outcome:
Delivered a visually compelling and user-friendly website that reflects Deborah’s mission, enhances her online brand presence, and supports her work in empowering women and promoting inclusivity.
