Content Creation

Fairway Independent - Content Creation

Project Overview

Fairway Independent Mortgage Corporation: The Craig Barber Team helps individuals and families navigate the home-buying process with trusted expertise and personalized service. The goal of this project was to create a cohesive and engaging set of social media posts that align with the team’s branding, drive engagement, and highlight their services.

Skills I Used

  • Branding

  • Social Media Strategy

  • Art Curation

Project Specs

Industry: SaaS, Mortage

2021

Design Approach:

  1. Collaborated with the client to ensure content aligned with their messaging and goals.

  2. Designed posts with a focus on visual consistency, ensuring the use of Fairway’s established branding.

  3. Crafted layouts and visuals to effectively communicate key information and appeal to their audience.

Deliverables: 27 custom-designed social media posts that reflect Fairway’s brand identity, incorporating their:

  • Brand colors

  • Typography

  • Photography style