Social Media Asset Creation, Instagram Posts
The White Dress Project - Content Creation
Project Overview
The White Dress Project is dedicated to raising awareness about the widespread occurrence of uterine fibroids. Their mission is to educate, empower, and support individuals managing life with fibroids, helping them make informed decisions about their health. I was tasked to create visually engaging and informative Instagram posts that educate a global audience about fibroid degeneration. The posts aim to simplify complex medical information, highlight symptoms and treatment options, and foster awareness among those who may be affected.
Skills I Used
Graphic Design
Social Media
Storytelling
Branding
Time Management
Project Specs
Industry: Non-Profit
2021
Transferable Skills
Working on the WDP allowed me to build skills that can impact other projects too. Here’s what I took away from this experience:
Content Simplification: I turned detailed medical information into easy-to-understand content that works for social media, ensuring it reached and resonated with a wide audience.
Visual Storytelling: Designed compelling visuals and illustrations that effectively conveyed the brand's message and educated users, while fostering emotional connection and engagement.
Brand Alignment: Maintained consistency in tone, visuals, and messaging to reinforce the brand’s identity and mission across all slides.
Deadline Management: Delivered a high-quality project within a tight timeline, demonstrating strong organizational skills and the ability to thrive under pressure.
