Brand Identity

Threadiful Brand Package

Project Overview

Threadiful is a creative brand specializing in crochet patterns and step-by-step tutorials, inspiring its audience to embrace the art of crochet. The project goal was to design cohesive brand identity packages that reflect Threadiful’s creative spirit and resonate with its target audience.

Skills I Used

  • Branding

  • Storytelling

  • Art Curation

Project Specs

Industry: Online Blog

2021

Design Approach:

  1. Collaborated with the client to understand their brand personality, audience, and vision.

  2. Developed mood boards and color palettes aligned with their tutorials and patterns.

  3. Ensured the designs captured a balance between warmth, creativity, and a calming, approachable feel.

Deliverables:
Two distinct brand identity packages tailored to the client’s vision:

  1. Warm & Vibrant Palette: A color scheme featuring orange, reds, yellow, and green, evoking energy and creativity.

  2. Earthy & Calming Palette: A collection of greens, creating a serene and natural aesthetic.