1/2021 - Current
Austin, TX

• Designs websites and marketing materials that align with clients’ technical needs, brand identity, budget, and timeline, delivering cohesive and impactful results that drive business growth.

• Provides expert brand direction and content creation services that boost visibility by up to 70%, engage target audiences more effectively, and increase conversion rates by an average of 30% through tailored strategies.

• Utilizes advanced design principles and UX psychology to strengthen brand positioning, enhance user engagement, and build a compelling online presence that connects with audiences.

Skills Used: Web Development, Concept Development, Copywriting, Email Marketing, UX Design, Figma, Graphic Design

Jan. 2022 - July 2024
Honolulu, HI

• Designed and managed 15-25 weekly email campaigns using Mailchimp and CVENT to promote alumni events, donor initiatives, and school products, achieving an 80% open rate and driving high attendance, donations, and sales.

• Collaborated with Alumni Relations to execute nationwide events by creating branded marketing assets, including landing pages, email campaigns, and banners, while managing up to four events simultaneously.

• Enhanced digital engagement by transforming a quarterly publication called The Bulletin, into 22-25 SEO-optimized online articles, increasing organic traffic by 30%, and developing a dedicated Giving Day website that raised over $650K.

Skills Used: Web Design, Web Maintenance, Digital Marketing, WordPress, SEO, Shopify, CVENT, MailChimp, A/B Testing

April 2021 - June 2021 (Contract position)
New York City, NY (Remote)

• Created an impactful website using visual assets to strengthen clients' brand positioning and strong market presence.

• Collaborated with copywriters and team members to achieve project objectives through compelling strategies.

Skills Used: Web Development, SquareSpace, Search Engine Optimization, Art Direction, Concept Development

June 2020 - Dec 2021
Honolulu, HI and Austin, TX

• Collaborated with 10+ external client stakeholders during business process reengineering sessions to define requirements, streamline processes, and improve efficiency.

• Maintained functional deliverables, including business process diagrams, design specifications, and documentation, during configuration changes, ensuring alignment with SDLC processes and smooth project execution.

Skills Used: Quality Testing, Functional Deliverable Creation, Stakeholder Analysis, Requirement Analysis, Attention to Detail